1. PR of Lab Theatre

The project is a subproject of the marketing strategy of Lab Theatre created in 2018. The main aim of the strategy is to improve image, brand and reputation of Lab. The project is very narrowly connected with other students’ projects from the marketing team. Another aim of the project is to find a long-term media partner and support internal culture.

Project activities:

  1. Create interesting and valuable content on theater’s communication platforms
  2. Introduction of graduates
  3. exhibition of previous theater performances
  4. establish a long term cooperation with media partners with Theatre Lab
  5. inform students and internal employees about image and vision of Theatre Lab

Head of project: Barbora Bakošová, second master’s degree of Theatre management

2. Out of home advertisement

By the advertising term out of home (in short OOH) we mean advertising that is realized in public spaces. Thanks to this advertisement, we would like to point out the Lab Theater as a whole and not to promote individual theatrical productions alone. Out of home advertising has not yet been recorded for Lab Theater. Just as the marketing of the theater as a whole was never solved, but only independent productions. Theater deserves to be seen, and Lab Theater deserves to have an audience.

The project is intended to raise the profile of Lab Theater in public areas, as the previous activity in this area was almost none. The project is a sub-project of the marketing strategy of Theater Lab.

Project activities include:

Internal environment:

  • Lighting installation of 3D box with the inscription “Lab Theatre” above the entrance to the Theatre Faculty
  • Redesign of the display case in front of the Theatre Faculty
  • Reconstruction of the space of the Lab Theatre foyer (hanging system with photographs of performances, decorations)
  • Navigation to the stages: Študio Burkovňa, Študio Kaplnka, Študio 1 (visual stand for each Burkovňa and Kaplnka, navigation stickers for Študio 1)

External environment:

  • Monthly posters
  • Advertising areas
  • Unusual Out-of-home advertising (happenings)

Head of project: Hana Bodáková, student of second master’s degree of Theatre management

3. Audiovisual advertisement of Lab Theatre

The project aims to create audiovisual materials for productions presented at Lab Theatre. With this project, we want to create a new form of advertising that is extremely effective in today’s “virtual” world. In addition to individual trailers for specific productions, the aim is to create one advertising teaser for Lab Theatre as a whole organization.

Audiovisual spots will then be placed in selected locations and channels in both online and offline environments.

The project is a part of Marketing strategy project of Lab Theatre.

Head of project: Jakub Uríček, student of second master’s degree of Theatre management

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